Hermanna Rush is a French-inspired fashion brand that embodies the lifestyle and style philosophy of French women – the ageless style icons of the world – while remaining true to our South African context. French style philosophy focuses on the concept of curating the direction of your wardrobe to create your own defined look - to be yourself and look good being you. The collection, known for its effortless dresses, tunics, original prints and thoughtful quirky details, includes ready-to-wear, handbags, accessories and shoes. Art, French style icons, lifestyle and music are inspirations for the brand.
Owner and designer, Jacqueline Corfield, believes that you don’t have to be born in Paris to have Parisian style. She believes there is a lot we can learn from our stylish French sisters' approach to fashion and bring it into our context and make it our own. She is passionate about creating beautiful, effortless dresses – “The dress is a complete outfit and the most feminine silhouette,” she says. "The dress in its simplicity can speak a million words." Her goal is to empower women with confidence in their wardrobe choices and to make getting dressed in the morning as fun and effortless as it is supposed to be. A working mother of two, Jacqui understands the challenge women face in juggling multiple roles. It is her desire to help women save time when it comes to shopping and dressing and to bring enjoyment and beauty back into the experience.
The company launched in 2007 and has two company stores in suburban Johannesburg and stocks high end boutiques nationwide. The brand’s classic but relaxed chicness resonated with style savvy women from the outset and continues to enjoy great success.